Beijing – Enhance Italian culinary tradition as an integral part of the culture of the country and hallmark of Italian lifestyle. Promote quality of products to spread values of environmental sustainability, the fight against food waste and respect for food. Make known to China, the richness of Italian territory and its wealth of history and traditions through its cuisine. These are the intentions of the first week of Italian cuisine in China, presented this morning at the Auditorium of Italian Cultural Institute, during a press conference organized by Italian Embassy in China in collaboration with the Institute itself, and ICE Italian Chamber of Commerce. The initiative will take place November 21st to 27th, in conjunction with more than 100 countries worldwide. In all major cities of the country, more than 70 events on calendar: from Beijing to Shanghai from Chongqing to Guangzhou, from Xi’an to Hong Kong. (9Colonne)