(24 November, 2016) The first 8 months of 2016 have seen an increase of Italian wine importation in China of 30,4% compared to the global average of a 24% increase. To support the internationalization of the Italian wine sector, ICE Agency, in collaboration with the Ministry for Economic Development is implementing a series of promotional activities both through traditional offline channels and online e-commerce platforms. The course “Top Italian Wine & Spirit course”, which fits this context, ended on November 24 in Beijing with the award ceremony for the the 80 participants conferred by the Italian Ambassador to China Ettore Sequi, who was attributed with the promotion and the dissemination of the quality and excellence of Italian wines in the “Terra di Mezzo”. The event was held in conjunction with the “First Italian Cuisine in the World Week” and Egidio Bianchi, President of Enoteca Italiana; Sandro Boscaini President of Federvini; Antonio Rallo, President of the Italian Wine Union and the Directors of ICE offices in China were present. “Italy is currently the leading wine producer in the world, but is also and above all a high quality manufacturer. Our goal is to promote the dissemination of Italian products in response to the growing demand by Chinese consumers, particularly in the wine sector” according to Ambassador Sequi the host of this event at his residence. Sequi continues, “ICE’s idea is to invest in the Chinese youth training and customer loyalty. This is the perfect strategy for a vast and growing market such as China’s which is increasingly oriented by social media and e-commerce. ” (Red)
