(December 8, 2016) To promote the image of Italy and Chinese tourism in the country with an innovative approach, through the use of social media and the involvement of the most popular bloggers in the world of photography. Thus it was conceived #Italiantaste, the photo contest organized by the Italian Embassy in Beijing and addressed to Chinese tourists who visited Italy. “It was closed a few days ago the first edition of the Week of Italian cuisine in China – said the Italian Ambassador Ettore Sequi -. The enthusiasm with which the Chinese public has participated in our events encouraged us to go straight ahead and to promote Chinese tourism in our own country by relying on food and cooking. ” Until February 28, 2017, those who have traveled to Italy with a visa issued by the Italian diplomatic-consular network in China will post on their Weibo profiles their best photograph I’ve themed Italian cuisine with the hashtag #Italiantaste and mentioning the Embassy. The 30 best shots, judged by a panel of which is also a member of one of China’s most popular photography bloggers will be published on a special website dedicated to the competition and voted by the public. The prize is a trip to Sardinia, in one of the most exclusive resorts on the island, as well as supplies of Italian food and wine products. (Red)