(23 January 2017) “Itala” is the name of a new species of daisy created in Liguria as a tribute to Italo Calvino who has strong ties to the area, and to celebrate the variety of this flower linked to research on the area. The Regional Institute of Floriculture in Sanremo was behind the creation of Itala, given the importance of daisies in this particular region and to fulfil consumer demands and international buyer’s in search of new varieties. The official presentation will take place in Essen, Germany. It will be the only daisy flower at the Liguria stand at one of the most important flower fairs in the world: “Ipm Essen 2017” January 24-27. After “Camilla Ponticelli”, the 19th century name given to the first variety of daisy in the flower’s history in Albenga, and “Irma” yet another variation that is very prolific in Liguria. However, the most recent, shown at the seat of the Liguria Region in the presence of President Giovanni Toti and the Councillor for Agriculture, Stefano Mai.
