Hong Kong. 2017 will be a special year for Piedmont wines. Thanks to the world tour, people all over the world will learn about and taste wines from Piedmont. The initiative is promoted by ‘Piemonte Land of Perfection’, a brand that brings together the Protection Consortium of regional wines and the most important wine growers association. The tour left Rome in December, with a meeting in Palazzo Brancaccio, and will touch base in different cities around the world including Bordeaux, London, Hong Kong, as well as countries such as China and Korea which are all very promising markets for Piedmont winemaking excellence. The purpose of the tour is to raise awareness of the merits and stories of Piedmont wines and the places where they are created, highlighting the different characteristics of the many small and large wineries that form the fabric of Piedmontese winemaking. (9Colonne)
