Dubai. 8 Piedmont-based companies (from the provinces of Asti, Biella, Cuneo and Turin) at Gulfood, return to the largest trade fair in the Middle East in the food and beverage industry in Dubai from February 26 to March 2. Piedmont’s participation in the fair is managed by the Centre for International Affairs (Piemonte Agency) with the technical assistance of Centro Estero Alpi del Mare (CEAM). “There is a growing demand for imported food products in the United Arab Emirates and the Made in Italy brand, generally synonymous with ‘quality’ and ‘tradition’, is particularly appreciated precisely in terms of food and drink” commented Pierpaolo Antonioli, president of Ceipiemonte. He continues, “although it is a distant and complex market, it represents an extremely interesting outlet for our companies”. (9colonne