(9 March 2017) Romantic Umbria showcased at ITB fair (Internationale Tourismus-Börse) in Berlin. “Love me in Umbria” is the project launched by the Umbria in 2016 to highlight the region as a romantic tourism destination. The results and future developments of the project will be presented to the German market today at the Internationale Tourismus-Börse of Berlin at 12:00 in the ITB conference area (Pavilion 1,2/A Stand 101). “Lovemein Umbria” arises from a collaboration with Lovemein Italy, the Lunargento platform that since 2012 promotes wedding tourism in Italy at an international level with a wide network of both German and Italian wedding planners. It offers young couples that wish to express their love for one another in a bucolic setting, engaged couples that choose castles and other locations in the ‘green’ heart of Italy to say ‘I do’, and mature couples that search for a peaceful and quiet setting of Umbrian villages and excellent wine and dining. “Umbria continues to bet on this sector of the market. Data from 2015 show a turnover of approximately €17million from foreigner’s weddings in Umbria in addition to the entire satellite industries and 87,000 foreigners equalling 7% of national tourist influxes related to the wedding sector” according to Fabio Paparelli the Vice President of the Region and Regional Councillor for tourism. “These numbers show that wedding tourism represents a niche market that is in rapid development and that is capable of increasingly arousing interest on which the Region has decided to invest in terms of the qualifications for a promotional-commercial offer”. (red)
