Ho Chi Minh City – Italian footwear, an undisputed symbol of fashion, style and elegance, will be showcased in Vietnam, Australia and China. Ho Chi Minh City, the economic capital of Vietnam, is the first stop on the promotional tour of “Assocalzaturifici” which started on March 10. The goal is to present the 84th edition of theMICAM, the International exhibition of footwear, at Fiera Milano (Rho) from September 17 – 20 to professionals in the sector which coincides with Fashion Week for the first time. The promotion of the event abroad, organised through preview events of the world premiere, is one of the strategic initiatives of Assocalzaturifici in collaboration with ICE to strengthen the image of theMICAM in the international context and, above all, to showcase the excellence of Italian footwear production to the world. The tour continues today in Sydney, as part of the Confindustria mission to Australia led by the Deputy Minister for Economic Development, Ivan Scalfarotto, and Shanghai (March 16), on the occasion of La Moda Italiana@CHIC – the trade fair for Italian fashion, accessories and footwear sectors in China organised by Ente Moda Italia with Assocalzaturifici. (9Colonne)
