Paris. It is “Time for books”: the most exported cultural products are worth more than one billion a year, an increase of 2%. The Lombardy with 384 million, is worth the national 35%. The major destinations? France, Germany and the UK. Emerging markets are the Czech Republic, Romania, Netherlands as well as Switzerland, Turkey and Poland. In Italy, Milan is first in editorial export with 172 million, the national 16%, almost one-fifth. Second to Milan are Modena with 163 million (14.6%) and Bergamo with 133 million, (11.9%) as well as Monza and Varese. Books are not the only products: Film, photography, and entertainment, musical instruments, and sporting goods are the “made in Italy” products of culture and leisure worth almost €3 billiona year (+ 1.2%). (9Colonne)
