Washington. IG Grappa will land in the United States with a promotional project funded by a dozen Italian distilleries with a substantial contribution from the EU. The news that the Grappa National Institute welcomes with enthusiasm comes from the 71st Annual Assembly of Assodistil, which has focused on obtaining European funding so that the ‘Made in Italy’ distillation sector could undertake a promotional project for the ‘New World’. For the first time, an Italian distillate with geographical indication is able to obtain supranational funding for promotional activities abroad. “Hello Grappa!” is the name of the project and it is in fact an articulated plan of promotional events targeted at business operators and local institutions with the aim of making IG Grappa available to American consumers. (9Colonne)
