The business breakfast organized by Confindustria Russia and Deloitte will be held on Thursday, June 29, at the Deloitte headquarters in Moscow. At the heart of the event a very topical issue: digital marketing and comparison between this and the traditional approach to advertising. The panel of speakers, to be completed, will be made up of entrepreneurs and marketing directors with different experiences and will be communicated soon. In the world, 2.8 billion people use social media, 40% of global users access internet by mobile, and 80% of people on the web access the internet from 3 to 5 hours each day, offering to the market new ways of communication and marketing. Suffice to say that in the United States the capital spent on advertising on the Internet has exceeded that of TV (77 billion dollars against 72, eMarketer data) and in Italy, digital has reached nearly 30% of total advertising investment. From billboards to social networks, from newspapers and TV to search engines. “In the face of these data – says Confindustria Russia – companies must be ready to take advantage of the new opportunities offered by the web to enter the new digital era.”
