Sofia – Bulgaria’s first bio-products market of the Italian chain NaturaSì will be inaugurated today, thanks to the commitment of the Bulgarian company Vegan Milk OOD, which has obtained the EcorNaturasì Spa’s commercial representation for Bulgaria. The shop, located in bul. Simeonovsko shose, will spread on 240 sqm. The company’s goal is to promote healthy living and to support organic production in Bulgaria. NaturaSì is the most important supermarket chain in Italy specializing in the sale of organic and natural food products. The company was founded in Verona in 1992 under the name of “ISIR – Italian Institute of Reforming”, then in 1994 came the decision to create a new entrepreneurial reality, with the marquee changing to “NaturaSì” and the start of the project for the the spread of the brand through a franchise project. (9colonne)
