Munich. Just a few days after its sixtieth birthday, the Fiat 500, an Italian icon, celebrates its 2 millionth unit sold: it is yet another success for the “small, big car” that in its long history, has collected many records and prizes. Considering the early 1957 model of which more than 4 million units were sold, the impressive figure of 6 million cars sold in sixty years: a figure that tells the impact of the Fiat 500 on society and explains why it is entering the world’s collective imagination, embracing four generations of motorists. Achieving the round figure of two million cars is a result of great value also in view of the fact that it was achieved in just ten years from the onset, consistent with the overall success of the car. The buyer of the 2 millionth is called Melanie, a kindergarten teacher from Munich – an authentic Millennial, who always looks towards the future rather than the past, just like Fiat 500. The car she chose is a 500S, the sporty version featuring an aggressive look and a rich set of features. (9Colonne)
