Tokyo. The ENIT advertising campaign “Piazze d’Italia” (Squares of Italy) began on July 6 and will last 2 weeks displayed on 3 mega-scenes located on important intersections in Tokyo city. One of these is Shibuya, the most famous and popular crossroads of all over Japan (420,000 commuters per day during non-business days and 310,000 during weekdays). The video is screened a total of 2,184 times in Shibuya, Harajuku – Omotesando (280,000 commuters per day on non-business days and 220,000 on weekdays) and at Yurakucho – Ginza (280,000 commuters on non-business days and 220,000 on weekdays) to promote Italy as a destination. (9colonne)
