Munich. In conjunction with Unicredit / Hypovereinsbank and Bayern Design, the conference “Design as a critical success factor for internationalisation” was held on July 24th at Unicredit bank’s headquarters in Munich. With this event, the Italian Chamber of Commerce compared some of the experiences of Italian and German companies of excellence who have been able to value their productions through a strategy that focuses on Design as a distinctive and competitive element. The participants at the conference had the opportunity to listen to qualified speakers from important companies in both countries, such as Pininfarina, Alessi, illycaffè, Classicon, Axor, Tobias Grau, and journalist Angelika Müller the editor in chief of HOME and DOMUS. The roundtable was moderated by German journalist Barbara Friedrich, who is one of the most authoritative Opinion Leaders on Design in Germany. The discussion then focused on the development of strategies that start from design as a possible factor of competitiveness. (9Colonne)
