Mexico City – The Italian brand of interior design and decoration B & B Italia lands in Mexico, with the opening of a showroom in Mexico City in the Polanco district. Isamel Piere, head of the brand in Mexico, explained that “the essential feature of B & B is the balance achieved between craftsmanship and industrial production, as well as the close relationship with its collaborators.” Distinctive elements that can birng up the Italian company from Novedrate, in the province of Como, in the Mexican market. In recent years, B & B Italia has also opened operating branches in New York, Dubai and Doha. The goodness of the operation of the Italian company is also supported by the data released by the Centro Studi di FederlegnoArredo: Mexico now imports furniture from around the world for a value of about 1.6 billion euros and Italy is the third world supplier . However, the trend is increasing: in 2021 this value will grow by more than 38%, touching the 2.2 billion. (9colonne)