Berlin. On the occasion of the new edition of the Berlin Bar Convent, the most important international fair in Europe dedicated to the world of bartendering and beverage scene October 8 to 10, Jack Daniel’s confirms their attendance with a dedicated area full of initiatives and showcases of their Family of Brand. “Straight from the Distillery”, the historical one in Lynchburg (Tennessee), is the concept of Jack Daniel’s that this year will characterise all the activities proposed in their area at Bar Convent. The programme includes many special events dedicated to mixology, which will see the bar teams from three European nations at work. Among these is Italy, which will have a central role. Represetnting Jack Daniel’s for Italy will be bartenders from “Freni e Frizioni”, who will offer exclusive cocktails designed specifically for this three-day event in Berlin. Among the most famous places in Rome, in the Trastevere area, Freni and Frizioni is defined as a “street cocktail bar”: it preserves the spirit of the street bar, with an eye for mixology, contemporary and classic – distinctive feature of the restaurant. Ranging between classics and the unique novelties to be discovered, the bartenders from “Freni e Frizioni” will bring their experience to Berlin, together with the unique characteristics of Jack Daniel’s. (9Colonne)
