St. Petersburg – Elena Mirò conquers St. Petersburg and inaugurates two new boutiques in the city, respectively in the central Grand Palace, the primary shopping centre located a few minutes from the main city attractions, and along the Bolshoy Prospect, the characteristic and busy street that crosses the neighborhood of Petrogradsky. The two stores will be inspired by the new store concept of the Piazza della Scala in Milan. The design proposes details inspired by the architectural figure of the arch, as an archetype of Italian artistic culture, with explicit references to the design of post-war master architects. The openings follow the recent inaugurations of the Elena Mirò stores in Moscow and consolidate the partnership signed by the brand with Jamilco, a distributor with extensive know-how and in-depth knowledge of the market, for the strengthening of its expansion policy in the country. (9Colonne)
