(Apr. 19) Over 50 Italian producers embers of Confindustria Ceramica are participating in Coverings 2012, a major international showcase, taking place in Orlando, Florida, until tomorrow. A long wait for the Italian delegation after the early reporting on export in the U.S., that grew up 15% in the first quarter, both in volume and value. According to Sole 24 ore, in 2011 the U.S. market bought less than 27 million square meters of Italian tile, for a total of 345 million euros, and 81 million euros sold to the Canadian market. Among the Italian companies on show in Orlando: Marazzi from Modena, which operates in Dallas since the 80’s and with a turnover of 230 million dollars, and FINCIBEC, a company from Sassuolo, which has put together a strategic plan for sales in the United States because. As explained by FINCIBEC CEO Vittorio Borelli, “the tile has become a very popular product in USA, stealing market shares to carpets and vinyl and still having great potential.” (red/Peg)
