(May 22) – Today in Cannes it will be presented “Italy in the Luce”, a project to promote Italian cinema and video, which from 2013 will involve the Ministry of Cultural Heritage and Activities, the Ministry of Foreign Affairs, the Ministry of Economic Development, the Department for Regional Affairs, Tourism and Sport, Istituto Luce Cinecittà and Anica. The goal of “Italia in Luce” is to strengthen of Italian cinema abroad with joint activities and the creation of new promotional tools. The project will gather all the promotion initiatives already started: the participation in international festivals and markets (as in Berlin, Cannes, Shanghai, Toronto, Rome); the organization of the festivals about Italian cinema in the world; the support to audiovisual export and attraction of foreign investors through an agreement with the Ministry of Economic Development, Anica and Istituto Luce Cinecittà; the synergy with initiatives of the Ministry of Economic Development and ICE initiatives to strengthen Italian products in the world; the participation to initiatives such as “the Year of Italian culture in the United States” and “Italy-Japan”, promoted by the Ministry of Foreign Affairs. (Red)
