(Jun. 8th) – The third European information project about extra virgin olive oil of high quality is ready to start in Brussels. The press conference announcing the new EU campaign to promote conscious consumption of extra virgin olive oil will draw interest of Belgium, Denmark, Holland and Italy. The presentation will be held next Tuesday at the Coldiretti HQ in Brussels. The ambitious project involves Italy through the Ministry of Agriculture, Food and Forestry and Unaprol, the most representative consortium of olive growers in Europe. The European promotion campaign starts in a difficult economic situation, but Italy is trying to send a message of confidence to consumers promoting a flagship products of the Mediterranean diet. (Red)
