(Jun. 11) – The wine of Italy’s Marche made a ten-day stop in Beijing, Jinan, Changsha and Dalian to promote and increase its value. The institutional mission, led by Deputy President of the Regione Marche, Paolo Petrini, has been participated a delegation of producers from the region. A ten days of meetings in which the excellence from Marche touched four of the most important cities in China and explored one of the world’s most promising markets for Italian wine production. Starting from the presentation at the Embassy of Italy in Beijing, the Italian companies have been busy in meetings and discussions with the local authorities and professionals. “The wineries from our region,” said Petrini, “had the opportunity to participate in an important international event. Our companies cannot ignore a market like the Chinese one, where wine consumption is expected to grow by more than 50% over the next year. If well supported by a targeted promotional campaign, the wines of the Marche will have the opportunity to distinguish themselves and achieve a greater success.”(Red)
