Nov. 13 – Treviso Ccllars will be exclusive ambassadors for Italy in Guangzhou, China, from November 14 to 16 in occasion of the international exhibition of wines and spirits “Interwine China.” Here, the stand will exhibit products from the Treviso Glocal collective, a company aiming to internationalize the Made in Treviso by making the most of the Chamber of Commerce of Treviso contribution for cost reduction. “The Guangzhou exhibition, the main city of the rich province of Guangdong, is an exceptional showcase for our wineries – says Rossella Bianchi, head of Treviso Glocal – Over 30 thousand visitors are expected to participate, of which as many as 98 % are professionals, and the Chinese wine market is booming. Among the 600 exhibitors at Interwine, the 6 Trevisan Cellars will be the only Italian companies physically present at the fair. This will allow us to consolidate our contacts with the Chinese market, establish new business relationships, meet potential distributors and customers, and make them appreciate the quality and excellence of the wines of Treviso, both red and white, starting with our excellent products Docg and Doc.” “The Chinese market is becoming very interesting for wine exports – Bianchi continues – especially after the duty reduction on Chinese wine from 40% to 14%. Recently, tariffs were reduced to zero in the Special Autonomous Regions of Hong Kong and Macao, which translates to the final consumer in a reduction of the cost of a bottle of 20-30%. Thereby encouraging the export of wine from Treviso in the Far East.”
