Nov. 16 – The best of the Italian goldsmith tradition goes to South Korea thanks to ICE – the Agency for the promotion abroad and the internationalization of Italian firms. An independent jewelry exhibition will take place in Seoul on 22 and 23 November, and will see the participation of 13 companies, bringing various products from different Italian districts in the gold sector. The show will be hosted by the Olive Tower in Seoul, and it is expected that 50 Korean buyers will participate. Meetings between Korean and Italians traders in the gold sector will also be organized during visits to distribution companies and commercial jewelry stores. In order to give prominence to the exhibition, the Italian brands developed a strong marketing campaign in cooperation with ICE: they prepared a presentation catalog; they distributed it to all operators in the sector; and added promotional advertisements in the main specialized magazines in Korea.
