(Mar. 28th) – It’s just ended the B2B event in Saudi Arabia, fourth event of the roadshow to promote FederlegnoArredo in the Mena regione. After the United Arab Emirates, Qatar and Algeria, the itinerant mission to Riyadh and Jeddah saw the participation of about 25 member companies. The program has been particularly extensive and detailed, with visits to the most important local building company (Saudi Oger, Bin Ladin Group and El Seif) and meetings with contractors Al Arrab and Reysssinet. During the B2B sessions, the associated companies welcomed more than 250 selected and qualified local operators. The face-to face metteings has been about 500. The event in Riyadh was opened by the Ambassador of Italy, HE Mario Boffo, and the President of the local Chamber of Commerce. As part of the mission, it has been particularly appreciated by local operators the speechmade by Matteo Nunziati, entitled “Project and Product Quality”, during the presentation in Jeddah for the next edition of the expo. The Italian Consul General, Simone Petroni, in his introductory speech, also highlighted the excellence of Italian wood-furniture chain. (Red)