May 20 – By participating in the Novi Sad 2013 Agricultural Fair, the Italian mission, skillfully organized by ICE, aims at encouraging the penetration of Italian companies in the agricultural engineering and food sector in the Serbian market. ICE, the Agency for the promotion abroad and the internationalization of Italian firms, is a newcomer to the event, which is now in its 80th edition and will host, until May 24, 18 Italian companies and two consortia. The event is the most important for the agri-food sector not only in Serbia, but in the whole Balkans region: the 2013 Partner Country is Croatia precisely to stress this regional interconnection. The Fair, spread over 60,000 m2 of closed space and 25.000 m2 in open air, saw, in 2012, the participation of more than 300,000 visitors and 1,500 exhibitors from 58 countries displaying products in: agricultural machinery and equipment, growing plants and related equipment for the processing and storage, food and beverages, livestock, machinery and plants for the food industry, machinery and packaging materials, farming innovations, energy efficiency in agriculture and irrigation.
