May 23 – Italy finds itself center stage in the new European information campaign “Extra virgin olive oil seasons your life,” sponsored by Unaprol with co-financing from the European Union and Italy via the Ministry of Agriculture, Food and Forestry. The project includes a series of promotion and communication campaigns in Belgium, Holland and Denmark to increase the market penetration of Italian companies in countries where new consumers have the potential to consume extra virgin olive oil. This will be made possible via the creation of a dedicated website, press conferences, meetings with opinion leaders, journalists and advertising campaigns, workshops between Italian companies and buyers, in store promotion activities and information and tasting points.
