June 21 – U.S. importers are ready to invest in Salerno. From now until June 23, 12 of the most important U.S. buyers will meet with representatives of Salerno 30 companies active in the food, wine and tourism sectors. The visit will kick-start the “Salerno-New York” initiative announced last March 21 and anticipated by a series of operative meetings in New York in the past weeks. After the presentation of the event, the U.S. delegation will visit the center of Salerno accompanied by local tourist guides. The operational phase will start on Saturday at the Monumental Complex of St. Sophia, where there will be B2B meetings with the local companies. The workshops will continue throughout the day and, for the companies in the food and wine sectors, the activities will continue until the morning of June 23. On Sunday, the tourism sector buyers will be engaged in an educational tour of the Amalfi Coast. “Salerno has acquired an international target that was unimaginable until a few years ago – said the mayor of Salerno and Deputy Minister for Infrastructure and Transport, Vincenzo De Luca – If a market like the U.S. decides to invest here is because they see real business opportunities. We are trying our best to not spoil this precious opportunity.” “Reaching new markets can be an effective means to cope with the difficulties that companies are facing in the competitive international market. With the aim of supporting the member companies’ development and consolidation on foreign markets – said the president of Confindustria Salerno, Mauro Maccauro – Confindustria Salerno is actively involved in this initiative of the City of Salerno and the Italian-American Chamber of Commerce in New York. In this way, two areas of strategic importance for our economy, agribusiness and tourism, will have operational contacts with importers, buyers and American tour operators, in order to promote their products and Salerno’s image overseas.”