Aug. 8 – From today, the tourist offer of Milano Marittima and Cervia bear no more secrets to the Russians, thanks to a new application, identital to the Italian and English versions, which in one year were downloaded over 10,000 times, downloadable from the Russian Apple store. The app, in Cyrillic, provides a detailed mapping of the area’s activities (hotels, restaurants, shops presented with a card completely administrable by the operators themselves through the site www.milanomarittimalife.it). The inclusion of commercial activities in basic form is free, and currently there are about a thousand facilities listed, including 387 hotels, 72 restaurants, 174 bathing establishments, 80 shops and many services. All activities are geo-located and, through the app, users can connect the navigator to Google and receive precise driving or walking directions. The mobile guide in Russian is aimed at a market that continuously demonstrates its growing love for Italy, with the Russian tourist market experiencing exponential growth (between 2005 and 2010 +119.8% in arrivals and +116.6% presences). The Cyrillic app dedicated to Milano Marittima and Cervia is among the first to be built in Italy on a Russian platform and can become a valuable tool holiday choice, to get information concerning shopping, entertainment and clubbing. In order to promote awareness of this new tool among Russian tourists a collaboration with associations of local hoteliers, Assohotel and Federalberghi, is currently being set up.
