Oct. 28 – “It is Liguria, the graceful land,” said the writer Eugenio Montale, among the most authoritative poetic voices of the 20th century, who was born and raised in Genoa. And Liguria’s best, from its culinary delights to fashion, will be on display from Monday Nov. 4 to Wednesday, Nov. 6 thanks to 30 Liguria companies. These are taking part in a mission abroad organized by the Region of Liguria through Liguria International Spa and Confartigianato Liguria. The mission, in terms of territorial marketing, has as its objective the promotion of Liguria’s tourist destinations, its agribusinesses, and fashion and fashion accessories. Tuesday morning, there is a scheduled visit to the University of Arts of London – Central Saint Martins, one of the leading training centers in the world in the arts and design – particularly in the fashion industry. The participating companies will visit the WTM -World Travel Market, the international tourism industry fair. Also on Tuesday afternoon, they will be at the Italian Embassy, alongside ICE, the Agency for the promotion abroad and the internationalization of Italian firms, who will present the initiative and the Liguria companies will then participate in a new series of meetings with British operators. On Tuesday evening, the delegation, led by the Tourism Councilor Angelo Berlangieri, with the presidents of Liguria International and Confartigianato Liguria, Franco Aprile and Giancarlo Grasso, will be received by Italian ambassador in London Pasquale Terracciano. During the evening at the Embassy, there is also scheduled a pesto competition, the winner of which will participate in the 5th edition of the World Championship, to be held Saturday, March 29, 2014 in Genoa, Liguria.
