Nov. 8 – Lombardy’s food and wine is so rich that it cannot help but conquer food fanatics worldwide. With this in mind, the “Lombardia Food” project was established to promote regional food products in Russia, China, India and EU countries. The Directorate-General for Agriculture of the Region, Unioncamere and the Lombardy Chambers of Commerce system coordinated with Promos – Milan Chamber of Commerce to organize a mission to Hong Kong to promote typical Lombardy products. The aim is to facilitate the entry of Lombardy firms in new target markets, informing them about the necessary certifications and developing useful contacts for the distribution of products, supporting them in markets where there are already present by enhancing their visibility, and raising awareness among consumers about the healthy and clean aspect of Lombardy’s food products. 9 Lombard companies are taking part in the mission, grasping their chance to participate in business meetings with Hong Kong and Chinese operators, while showing off their products with various tasting sessions. The Hong Kong mission follows those in London and Los Angeles and the Russian, Chinese and Indians incoming a few weeks ago in Milan.
