Nov. 11 – “The company’s strength is quality, its careful attention to detail and the high-quality leathers used to create unique products. Of course, there is a crisis and the competition is harsher, but over the years we conquered important market squares: Milan, Venice, Porto Cervo and now Rome. Our international expansion saw two new stores open in October in Moscow, not to mention that at the end of the month we will open a new Serapian store in Hong Kong.” These are the enthusiastic words of Ardavast Serapian, “father” of the historic luxury handbags Milanese brand, renowned for its creations, entirely made in Italy. Today, Serapian’s President – son of the founder who has run the company since the late 70s, says he is satisfied with the commercial progress of the company, and that it is finally ready for “a new challenge, a new adventure in the most important square of all: Rome.” Serapian, from Saturday will count on another important brand store in one of the most elegant and well known streets in the world, Via del Babuino. “We hope that many Italians will buy our products, appreciating the quality and attention to our tradition, elegance and craftsmanship.” For over sixty years, Serapian has been a unique and exclusive brand in the world of Italian leather, with its Italian heritage being its true strength. Since its foundation, a team of master craftsmen has been working for the company and it is thanks to their dedication and wisdom, that Serapian creations possess not only consistent quality, but also a very special soul. With an archive of over 6,000 models and precious leather stocks dating back to the 30s, Serapian has grown from a small workshop into a large company. Today, the Milan-based company is a world with more than 90 skilled employees, with workshops employing over 4,000 square meters, divided between the historic headquarters in Milan in via Jommelli, where the focus is on creativity and leather cutting, and the province of Varese, where the men’s collections, luggage and developed partnerships with leading high-end international retailers are finalized.
