Jan. 20 – Veneto Agriculture, through its Europe Direct Veneto agency, and in agreement with the Veneto Region and Avepa, is sponsoring “The Dragon and the Veneto. The opportunities for our wine in China,” an event that aims to highlight the enormous potential that the Chinese markets (markets because of the many different realities China welcomes) are showing for the production of wine. The event will be held in Lonigo, in the province of Vicenza, Wednesday, January 22 at 10am at the Wine Cellar of the Berici-Collis Group. The Veneto wine sector is therefore gearing up for a “perfect landing” in a market with over 1.35 billion inhabitants, also in light of the results already registered in the last five years, which have seen wine exports to the Asian country quadruple. “As a result – according to a note – the opportunity offered by Veneto Agriculture is not to be missed because, with the assistance of Thomas Albert Rosenthal of the Italy-China Foundation, wine operators will be provided with instructions on ‘how to move’ in a complex market currently dominated by France. The Veneto Region, first in Italy for wine production, is the trailblazer that will allow Italian producers to secure a share of this great potential.”
