Jan. 27 – “Coffee is the beverage for the creative and active, it revives and awakens the senses. It is one of the most consumed products in the world, with traditions, rituals and preparation methods different from country to country. Italians invented the espresso, with its worldwide distinctive flavor, aroma and creaminess,” says the website of Segafredo Zanetti, Espresso-making leader in Italy and the world, with a large customer base across all channels of distribution: cafés, restaurants, organized catering, and large-scale distribution. And now Segafredo Zanetti is getting ready for a new challenge: renewing and consolidating its presence at the world’s greatest sporting events. Segafredo Zanetti is flying to Sochi as an Official Supplier of Casa Italia Coni at the Olympic Winter Games in Sochi. February 7-23 Russia will host the XXII Olympic Winter Games, in which the best athletes from all five continents will compete in 15 winter disciplines. Segafredo coffee will be available in two locations of Casa Italia: inside the Olympic Park in Sochi and at Rosa Khutor. Segafredo offee will accompany the Italian athletes, technicians, physicians and journalists in this great adventure.
