Nov. 12 – Cafeto Ltda, the new exclusive authorized distributor of Segafredo Zanetti in Bolivia, officially presented the brand to the Bolivian market during the Fair Expo in Santa Cruz. The event, better known as Expocruz 2012, is the largest multi-sector fair in Latin America. During the 10-day event, some 500.000 visitors had the opportunity to enjoy a cup of “real Italian Espresso.” Also, an evening special, “The Night of Coffee”, saw the participation of the CEO of Segafredo Zanetti Argentina and Chile, as well as representatives of the most renowned restaurants, hotels, supermarkets and coffee shops of Santa Cruz. The evening ended with a toast with original Italian espresso for all participants and the projection of an institutional video of the early steps into the global market of Massimo Zanetti Beverage Group.
