Feb. 3 – Established a few months ago, in August, the Explora project is already taking its first steps across the border. Explora is the innovative tourism engine for Milan and Lombardy, a company to make the most of the regional tourist offer. Formed in August in Milan under the patronage of the Lombardy Region, the Chamber of Commerce of Milan and Spa Expo 2015, Explora is now ready to make its debut on the Chinese market with a promotional mission of tourism products designed for Chinese visitors. The aim is to collect and exploit the available supply in the Milan area and to promote it among major tour operators worldwide as an integrated reference system offering culture, art, cuisine, natural sceneries… “Explora” will undoubtedly be one of the main legacies of Expo 2015.
