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Home Sito interno Archivio BigItaly focus - Inglese

Moleskine’s new store in Canary Wharf

it@withub.it by it@withub.it
8 Aprile 2014
in Archivio BigItaly focus - Inglese
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Apr. 8 – Vincent Van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin all had one thing in common: their notebooks were Moleskine. Established as a brand in 1997, the legendary notebook is used by artists and intellectuals alike. A trusted and handy travel companion, the little black notebook allows the owner to sketch, write notes, and brainstorm. Undoubtedly, Moleskine represents Italian excellence in the world. And its international expansion continues with the company’s first flagship store in Canary Wharf, London. “In 2013 – recalls the company – the United Kingdom was the most important market in Europe for Moleskine, and the opening of new stores is part of our long-term growth strategy. Moleskine will continue to open new stores in many cities of the world: in the last year, we opened 23 new sales points, bringing the total number of stores to 30. This opening in London was brought on by our success in other global financial centers, in New York, Paris and Beijing.” In the coming months, Moleskine will open another store in London’s Covent Garden. “We are very pleased to announce the opening of our store in Canary Wharf, which confirms our growth objectives in the retail channel – says Arrigo Berni, CEO – This opening is part of our growth strategy for new direct sales outlets in metropolitan areas and financial hubs, reflecting Moleskine’s strong interest in broadening its consumer base.”

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