May 22 – What ‘s better than a nice holiday in Italy? To change the minds of foreign tourists who still haven’t yielded to Italy’s many charms, ENIT, the National Agency for Tourism, continues its campaign “Made in Italy. A tailor-made holiday for you,” launched on the 8 European markets that represent almost 50% of the overnight stays of foreign tourism in Italy (Germany, Austria, Czech Republic, Poland, France, Scandinavia, the UK and Russia). “The campaign – said ENIT in a statement – was conceived in the interests of synergistic collaborations between the business world and the Italian regions also in view of Expo2015.” The “Copy left” option allows regions, associations, and local public and private businesses to customize the format of the campaign with new pictures and information selected according to the specific target, product and promotional activities carried out abroad, with their budgets in coordination with the National Agency of Tourism.
