Sao Paulo – Prosciutto di Parma and Parmigiano Reggiano will win the World Cup. Emilia-Romagna’s typical products set sail for Brazil, where they will take part in “Sial Brazil”, the food exhibition held at Expo Center Norte in Sao Paulo June 24-27. This will be an important occasion to join Made in Italy with Football, in the wake of the Mipaaf campaign “I eat Italian,” whose main sponsor is the national football coach Cesare Prandelli. The event is also a great opportunity to enter the South American market for the seven participating companies: from Modena the vinegar producers Abcd, Società Agricola Aceto Modena, Fondo Montebello, and Compagnia del Montale; from Piacenza Il Casello, a producer of Gutturnio, Malvasia, and Ortrugo; the Bologna-based Felsineo and its Mortadella Bologna IGP; and the Forgrana company of Reggio Emilia with Parmigiano Reggiano. (9Colonne)
EMILIA’S EXCELLENCE AT THE WORLD CUP
