July 12 – “Nascent Design”, Milanese brand and design agency specializing in the development of retail and exhibition design projects, won another international award for the design of the Calligaris stand at the Salone del Mobile in Milan 2014. The Iconic Award, sponsored by the German Design Council – a foundation operating under the auspices of the BDI (the German Industry Confederation) – is the first international competition dedicated entirely to production enhancement in the field of architecture and design. This is “where research, innovation, excellence and sustainability – says in a statement Nascent Design – are pursued through holistic and interdisciplinary integration processes, which can contribute to raising the overall quality of design and product architecture.” These are features present in Nascent Design’s Calligaris stand for the Salone del Mobile. The stand was able to convey the philosophy of “smart Italian design” in a consistent manner, through an articulated and coordinated communication system across the stand, the flagship store, visual materials, and products. The Iconic Award joins other prestigious international awards already won by Nascent Design: the special mention at the German Design Award in 2014, the Good Design Award, the iF Packaging Design Award in 2013, and the Red Dot Design Award in 2012 and 2013.
