Shanghai – The new Carignano del Sulcis Consortium is in Shanghai with “Discovering Carignano del Sulcis,” a guided tour to discover the wines of the Sardinian south-west coast. The initiative is part of the “Taste Italy” program organized by IEA (Association of Italian Export) at Inter Continental in Shanghai. A total of 150 operators are participating: importers, distributors, journalists and Business Strategies partners, a company that takes care of the internationalization of more than 400 Italian companies. Jenny Wang, director of the magazine Chinese Wine Press Magazine and Ningbo Mei, and editor in chief of Vinehoo.com, will also attend the event. The initiative includes a workshop and a wine party; and is part of a three-year project to promote the Consortium formed by the Cantine di Santadi, Calasetta, Sardus Pater, Mesa and Agricola Punica. The program is worth €2 million, and it operates in China, the United States, Japan and Russia. (9Colonne)
