Aug. 26 – Every summer, Salento gives the world a new hit: a song, a new dance, a product… This year, it’s a t-shirt that expresses a very specific feeling, in this case, a true love declaration from the land to its residents and tourists: “Salento Loves Me.” The concept semantically reverses and inverts the world-famous slogan “I love NY” that for 37 years has featured on t-shirts sold worldwide. The new catchphrase has already convinced many people of all ages, genders and social backgrounds, Salento residents, visitors and tourists from all over the world. The shirts sold online have been dispatched to every nation in Europe, Canada, the US, Argentina and Australia. Part of the reason for this global success is to be found in the Puglia diaspora, also known as the “sparpagghiati” (those who scattered) who live in many of these countries.
