Langley – Today Alitalia announced the renewal of its multi-year full content agreement with Travelport, a leading travel commerce platform providing distribution, technology, payment and other solutions for the $7 trillion global travel and tourism industry. The renewal of the full content agreement takes immediate effect, and enables the 67,000 Travelport-connected agents worldwide access to all of Alitalia’s fares and inventory, including web fares, and ancillary offerings. The agreement also sees Alitalia signing up for Travelport’s Rich Content and Branding technology, which is a key component of the Travelport Merchandising Platform. Rich Content and Branding will equip Alitalia with the ability to manage how its flights, fare families and ancillaries are visually presented and viewed on travel agency screens. (9colonne)
