Sept. 18 – The best of Italy’s tourist shows is heading to North America to celebrate Columbus Day. ENIT, the National Tourism Agency, is organizing several activities for October to promote “Destination Italy” in different areas of the United States and Canada. “We impatiently await – reads a note by ENIT – the most important tourism congress, Imex 2014, which will take place in Las Vegas October 14-16. Italy will be in the Italian Pavilion with its most important tourism companies specialized in meetings, incentives, conferences and events. In the three days of the event, we will make the most of every opportunity to interact with the most important international players, so as to make Italy, once again, an interesting destination for the organization of congresses, incentives and major events.” The following week, ENIT has organized a Road Show for tourism businesses that, starting in Los Angeles on October 20, will continue be in Toronto on Oct. 22, and in New York on Oct. 23. This will be an key moment for all tour operators, who will be able to present their offer and new catalogs for the 2015 tourist season. “This Road Show – emphasizes ENIT – is partially essential to consolidate the traction Italy gained in the US and Canada over the course of 2014. Italy proved that it can offer great business deals to North American customers, and this is a great starting point from which to develop the new marketing and co-marketing strategies for next year. October – concludes the statement – will see Italy make the most of its opportunities, both among tourism operators and the general public and major opinion leaders.”
