Shanghai – Roby Facchinetti recently performed in Shanghai, during the “Elle Style Awards China 2014.” Facchinetti was the only foreigner invited by Modern Sky, the global music company, and Elle. In front of an audience of 2,500 young people, Roby Facchinetti managed, according to Chinese reviews, to “reach the hearts and minds of the audience with the beauty of his music.” The success was evident that the Pooh’s account on Weibo (China’s most popular social network) recorded more than 150,000 hits in one day. Facchinetti is still in China for a series of events organized by the Embassy of Italy to promote the Italian culture and image among the younger generations. “Cultural diplomacy is a key element to promote our entire economy in China – said Alberto Bradanini, Ambassador of Italy – and I Pooh represent musical quality of the highest level. I’m sure they will be able to reach the hearts of the younger Chinese generations. “(9Colonne)
