Oct. 29 – The Milan-based brand and design agency Nascent Design, specialized in the development of strategic design projects, received a special mention at the German Design Award 2015 in the category “Corporate and Brand Design.” The award, which will be officially presented on February 13 in Frankfurt, was awarded for “CODE”, a collaboration between Nascent Design and Calligaris. CODE is an “incubator” in which young designers are brought into play to create an interior design collection that reflects the latest market trends. “CODE is a very interesting and complex project, developed with an innovative approach that sees design not only as a tool of aesthetic enhancement of the product, but as a broad understanding of design thinking,” said Max Bosio, founder and creative director of Nascent Design. “Max Bosio’s creative direction certainly caught the spirit we channel within Calligaris, creating a project with a strong ‘smart’ aptitude yet still based in the great tradition of Italian design,” said Andrea Bocchiola, marketing director of Calligaris. (Cle)
