Dec. 23 – Alitalia and Birra Moretti signed a historic agreement this week, all in the name of Italian taste around the world. Birra Moretti, the historic Italian beer born over 150 years ago, and Alitalia, the largest airline in the country, both partners of Expo Milano 2015, signed an agreement that will ensure the distribution of Birra Moretti on all Alitalia flights where alcohol is allowed. “This is a partnership that brings together two symbols of Italy, known everywhere in the world. Birra Moretti is quintessentially Italian, born in Udine in 1859, and managed over the years to win fans and admirers beyond national borders. Birra Moretti is present today in over 40 countries with a production of over 2 million hectoliters per year – commented Floris Cobelens, Marketing Director Heineken Italy – Made in Italy, whatever the scope of reference, is made of taste, quality, excellence in service but also authenticity and respect for tradition. These are all values that are found in each of our seven beers, produced according to traditional rules and with guaranteed raw materials. These peculiarities allowed Birra Moretti to assume the role of Official Beer Partner of Expo Milano 2015.” “Having a prestigious brand like Birra Moretti on our flights is another important step in our strategy to let the world know the excellence of Made in Italy – said Giuseppe Ferrarini, vice president of Sales Advertising Services Co-Sponsorship Marketing Alitalia – The one with Birra Moretti is an important partnership that creates a bond between two ambassadors in the world of Made in Italy. Birra Moretti is the official supplier of Alitalia. Starting 1 January 2015 the alliance with Etihad will allow Alitalia to revive its brand while broadening the intercontinental network with new destinations. Alitalia returns a 5 stars company that will fly around the world to raise awareness of the value of Italian excellence and style.” (Red)
