Feb. 26 – The beauties of Campania, Calabria, Emilia Romagna and Friuli Venezia Giulia, the cultural excellences of Lazio, Liguria, Lombardy, Piedmont, Umbria and Sicily, without forgetting the magical cities of Naples and Rome. Italy offers history, traditions, architecture, archeology, gastronomy, museums and natural landscapes: an offer that ENIT (the Italian National Agency of Tourism) brings to ITB Berlin. The event is scheduled for March 4-8. The Fair is the most important one in the sector and last year it recorded 114,000 visitors from the tourism sector and 60,000 private visitors. ENIT is in charge of the Italian Pavilion, which let enable the public to explore the diverse Italian tourism offer. The German market is of strategic importance to Italy: in 2013, Germans spent €65 billion for holidays abroad, of which €7 billion for travel towards Italy, recording a per capita level of spending of €906. German tourist make up the largest portion of foreign clients not only for volume of arrivals, which, according to Istat, in 2013 reached 10.3 million out of a total of 47.7 million international arrivals, but also for a unique historical relationship that unites Italy and Germany in tourism. (Red)
