Istanbul – “Spinning the wheel”, the Pirelli 2013 annual report which involved ten international talents who were invented to reinvent the wheel through their respective disciplines, won two design and graphics prizes. The Pirelli Annual Report, in fact, received the Gold Trophy Award, one of the highest levels of recognition at the world level awarded by the International Design Awards (IDA) and the third prize in the Annual Report category just assigned by the jury of the European Design Awards in Istanbul. With graphics jointly developed with the Cacao Design agency, the 2013 annual report was selected from among thousands of volumes from around the world and the recognition confirms Pirelli’s excellence in the areas of design and communication. Already in 2012, Pirelli was awarded the Certificate of typografic excellence for its innovative typographical solutions.
