Washington – The 2012 Pirelli budget was awarded the “PR News CSR Award”. The communication project associated with the Pirelli 2012, entitled “Imagining the Future with You,” invited students from various universities to ” imagine” their tomorrow, indicating the most representative word for their vision of the future, along with a brief explanation of their choice. The most significant words were published in the annual financial statements of the company and were illustrated by New Yorker cartoonist Liza Donnelly. The authors of the chosen words, native of countries as diverse as Egypt, Brazil, the United States and Italy, were offered a fixed-term contract at Pirelli’s headquarters. The “CSR Awards” were announced at a ceremony held at the National Press Club in Washington, DC. The awards granted under the CSR program Awards are a way for PR News to highlight new standards of excellence in communication strategies, and encourage organizations to follow in these footsteps. (9Colonne)
